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TRAIL BLAZING A NONTRADITIONAL PATH

TRAIL BLAZING A NONTRADITIONAL PATH

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AICA Technologies Inc.
 

CMO and Head of Digital; Atlanta, GA​

December 2023 - Present

• Led development for a ML/AI based distribution and category management platform. This includes marketing, web design, full stack development, database management, design testing in UI/UX via direct client collaboration, data licensing

and legal, and small team management. Utilization of Node.js, React, Figma, Flutterflow, Supabase, Docker, and GCP

EXPERTISE

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Project Management & Leadership

  • PMP & CAPM Certifications

  • Versatile experience in Agile, Scrum & Jira

  • Experience in team management and leadership primarily of small teams from 3-30 people

Data Analysis & Visualizations

  • Excel data analysis & macro integration

  • Power BI app development

  • SQL Database Management & Query Optimization

Software Development & Programming

  • Experience in plug-in design and GUI’s in C++ using RackAFX & Visual Studio

  • Experience with MATLAB for DSP and Acoustic Engineering

  • Experience with Arduino hardware and software, as well as ChucK code

  • Proficient in Python, especially machine learning networks including Convolutional Neural Networks, LSTM Networks & Actor-Critic Models, leveraging TensorFlow

  • Experience in full-stack development using SQL, Node.js, React, Figma, Flutterflow, Supabase, Docker, and GCP.

  • Cloud Computing using GCP & AWS

  • Experience with SalesForce management and automation

Digital Marketing & E-Commerce

  • SEO & Content Marketing for On-Page & Off-Page SEO, Keyword Research & Google Search Console

  • Google Ads & PPC Campaigns using Google Ads Manager, A/B Testing & ROAS Optimization

  • Social Media Marketing  experience with Meta Ads, TikTok Ads, Instagram Growth & Influencer Collaborations

  • Email Marketing & Automation via Mailchimp, Drip Campaigns & advanced Segmentation

  • E-commerce Development & Management via Shopify, Etsy, Wix Marketplace & more

  • Experience driving Dropshipping & Online Sales including Product Sourcing, Supplier Negotiation, Order Fulfillment, Customer Management & Retention, etc.

  • Proficient in user and market driven research, promotion and advertisement

Graphic Design & UI/UX

  • Proficient with Adobe Creative Suite, with specialization in Photoshop, Illustrator & InDesign

  • Proficient with 2D and 3D AutoCAD modeling, SolidWorks, Fusion 360, & Blender

  • Proficient with Figma

  • Proficient in website building using Wix, Squarespace, Java customizations & more

  • Proficient with video editing tools including After Effects & Premiere Pro

  • Able to clearly express ideas and designs verbally or through sketching and drafting

  • Years of experience in graphic design and marketing

General Skills

  • Self-starter with natural entrepreneurship experience since age 8

  • Proficient with Microsoft and Apple based productivity suite software

  • Extensive experience in sales and customer service across a variety of industries

  • Very “big-picture” minded with strong drive and proficient goal setting

  • Experience teaching and passing on my skills/knowledge to help grow the team

  • Very personable and enthusiastic; capable of inspiring such traits in others

  • Conversant in Spanish

Perasoul Studios

Lead Creative Director and Market Strategist; Atlanta, GA

February 2020 - Present

• Led a number of notable projects and collaborations with various brands in music, fashion and technology utilizing a wholistic design consulting approach and managing small teams to achieve client goals.

• Projects include: $6M Studio design for Grammy-winning producer ATL Jacob, Sneaker Design Charity with It’s From the Sole, design and manufacturing of merchandise for artists within the blockchain distribution agency Infanity, design and

manufacturing for electronic producer Pretty Lights, design and financial management for a $40M water company YÖR water, and various additional design collaborations.

• I have been the driving force, creative director, designer and so much more for Perasoul since its conception. This includes sales, marketing, design, web development, licensing, investor relationships, acquisitions and so much more.

Protiviti

Senior Consultant; Atlanta, GA

December 2021 - September 2024

• Earned Certified Associate in Project Management certification by utilizing spare time to continue learning.

• Designed client-focused solutions for financial regulation compliance and backlogged issue management.

• Designed ML/AI automation workflows to facilitate AML/Anti-Fraud analysis and improve productivity by up to 80%.

• Designed and implemented an Enterprise Risk & Compliance Audit for a $9B crypto company.

• Led RCSA for a multi-billion dollar national bank.

CreataCo

Senior Sales Consultant; Remote

February 2024 - August 2024 (Short-Term Contract)

• Drove sales for an independent IT Solutions company specializing in mobile app development, customized software development, DevOps, web development, MVP development, UI/UX design, SaaS development, IT Consulting, and QA testing.

• Generated my own leads through deep market analysis and investigative research.

• Managed sales cycle for new leads and offered ongoing support for existing customers. 

MCM Capital Solutions

Non-QM Team Manager; Miami, FL

June 2021 - February 2022

• Ranked first in production in the Miami office after only 2 months, submitting over $6M in loans monthly.

• Learned at a higher learning curve than my peers and became an obvious leader and mentor to the rest of our team.

• Took initiative to revise and re-envision marketing strategies based on demographic statistics generated from leads.

• Well versed in underwriting and compliance guidelines for a variety of financial sectors.

• Appointed by senior management to open a new office and manage the Non-Qualified Mortgage portfolio.

Astra Experience

Senior Corporate Trainer / Account Manager; Miami, FL

June 2020 - March 2021

• Excelled in B2B and B2C sales and marketing with a focus on positive client interaction and retention.

• Frequently included in top 25 national sales rankings, and often featured in national training calls and discussions with company leadership.

• Built a team of 10 account executives from the ground up, including recruiting, interviewing, and onboarding, to support sales and training functions of the company. Managed the team to ensure effective and efficient performance as

well as career development. Trained those 10 to become corporate trainers and recruit teams of their own.

• Flourished in a managerial role and consistently motivated my team to meet goals and quotas. Even with a significantly greater and more diverse workload, managed to keep up sales metrics even when teaching and training.

• Mastered & taught 35 essential marketing, sales and negotiation principles that facilitate success in countless scenarios.

Hit Factory Criteria Studios

Engineer/Technician/Assistant; Miami, FL

January 2020 - December 2021

• Worked with the top musicians in the industry, from Pharrell to Nicki Minaj and many more.

• Hosted client recording sessions. This included technology and gear maintenance, recording and engineering and a variety of other tasks to suit client needs.

• Fulfilling client needs was a huge part of the job. This included close relations with their teams and then creative execution to fulfill their requests.

• Pursued future opportunities by using outgoing positivity and developed great relationships with most clients I was able to interact with. They frequently requested to work with me again.

• Optimized company functions by reducing waste and maximizing efficiency. Took better logs of company consumption and was able to reduce waste by about 20-30% as well as implemented new trash disposal procedures to allow the facility to

recycle better.

University of Miami Frost School of Music

Research & Teaching Assistant; Miami, FL

August 2018 - May 2021

Research & Development

• Paid by the University of Miami to earn my Master’s degree, conduct research and teach classes.

• Developed a two-part Deep Recurrent Neural Network to automatically classify and identify suitable hip-hop breakbeats in sample audio from soul, funk, and other genres. The Perceptron Audio Classifier and the Break Identification genius were

dubbed P.A.C. and B.I.G. and successfully identified unique breakbeats with over 98% accuracy. Taught myself Python from the ground up to create a viable machine learning network in just nine months.

Teaching & Leadership

• Took classes on Digital Signal Processing and was teaching them the following year. Proved the ability to quickly learn material and translate it well to others.

• Finished my classes a semester early to dedicate my final semester to my thesis showing good prioritization.

• Held the position of Graduate Chairman for the Audio Engineering Society’s UM Chapter.

• Worked in the school’s studio as a supervisor for engineering and recording sessions for 20 hours per week.

Aplo 3D

Consultant; Atlanta, GA

February 2017 - November 2017

• Interned as a consultant for design and marketing strategies for a project in 3D printed bespoke earphones.

• Worked with top-of-the-line military scanning equipment – with the engineer who developed the technology for creating Air Force pilot ear protection – to develop a method for scanning a user’s ears to create perfect fitting earphones.

• Conducted market research to strategize implementation in mall kiosks across the country. This included modeling the user experience and the physical interaction design behind the model.

Nexidia Inc.

Intern; Atlanta, GA

April 2015 - August 2015

• Intern charged with developing and restructuring core templates and procedures for internal and external communications with clients.

• Implemented streamlined infrastructure for inter-department communication and project handoff to ensure quicker, more uniform management of client interests.

• Expanded upon existing SalesForce automation to improve lead outreach time, facilitate data mining for new acquisition, and improve invoice management.

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• Lead the development for a ML/AI based distribution and category management platform and accompanying service. This includes full stack development, database management, design testing in UI/UX via direct client collaboration, data licensing and legal, and small team management.

• Led the design and construction of a $6M studio for famous Atlanta rappers. This included sourcing equipment, materials and

resources, as well working directly with contractors and the client to achieve a cutting edge, world class studio.

• Worked with a blockchain based music distribution service to enhance artist impact through the design and manufacturing of

tangible merchandise. This included distribution, sourcing materials, working directly with various artists and designers and more.

• Optimized and unified internal communications and external client templates for an international organization preparing for

acquisition. Streamlined inter-department project hand-offs and designed more human centered ways to understand and achieve

client expectations using the Office suite and Salesforce.

• Led the design solutions to direct employee and guest behavior toward increased hand washing compliance for a hospital

organization. Through targeted imaging software, the team was able to model and teach better handwashing techniques and managed methods to improve the use of hand washing stations by 43% with signage and other psychological encouragement.

• Led the design concepts for future autonomous car iterations based around research derived from trends in the changing

automotive market for a top automotive organization partnered with a university. Provided extensive research on ridesharing

platforms and the shifting economy of car ownership to reach solutions that integrated user preferences with ride sharing apps and

projected technological advances.

• Designed and built heart monitors for Philips as part of an internship through Georgia Tech. The product line included peripheral

devices to increase overall heart health and connectivity including smart scales, wristwatches and more.

• Experience with machine learning through scripting deep recurrent neural network through assessment of existing process. Developed collaborative machine learning algorithms that were able to learn and identify appropriate classifications of musical requirements. After months of testing, it was determined to be 98.7% accurate with some level of subjectivity. This project required him to develop skills in data analytics, project management and much more.

• Managed a music label and creative fashion label that utilizes cohesive branding to capitalize on the cross pollination of existing

markets. Built from the ground up utilizing skills in web development, international supply chain management, customer payment

management, and measured marketing tactics to support a creative brand image and unique artistic direction.

• Led the opening of new operations within a mortgage company focused on managing and training mortgage origination to diversify the company portfolio. A specific focus with pre-underwriting investment and primary residential loans to ensure compliance guidelines were met including Anti-Money Laundering laws. Working with over a dozen secondary market investors, compliance regulations for more than fifty unique loan products were assessed and controlled for both the primary and secondary market transactions.

MAJOR PROJECTS

University of Miami Frost School of Music

August 2018 - May 2020

• Master’s of Science in Music Engineering & Technology

• Concentration: Machine Learning, Acoustics, & Music Psychology

• I designed and built amps, coded DSP tools, modeled room acoustics and other physical sound transduction properties, and studied music psychology as it relates to therapy.

EDUCATION

Georgia Institute of
Technology

May 2013 - May 2017

• Bachelor’s of Science in Industrial Design

• Minor in Architecture

• I worked on autonomous car designs for GM, a heart monitor for Philips, furniture for Crate & Barrel, a bespoke chair, wearable technology including VR goggles and a MIDI controllable scarf, sneaker designs, universal access designs, soft goods, children’s toys and more.

• I experienced a major focus on research and problem identification as well as problem solving.

Riverwood International Charter School

August 2018 - May 2020

• International Baccalaureate Degree with a focus on Higher Level Business Management

• I served on student council, spirit club, and Future Business Leaders of America where I won state competitions.

WORK EXPERIENCE

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